Quote:Microsoft is displaying a full-screen pop-up on Windows 10, to prompt users to upgrade to Windows 11. This is not the first time it has employed this strategy to try and attract users to move to the newer operating system.

Microsoft is resorting to pop-ups again to tell Windows 10 users to upgrade

Windows Latest reports that Windows 10 users are being greeted by an annoying full-screen pop up (refer to the screenshot below), which highlights the free upgrade to Windows 11. The pop-up displays 4 screens, three of which highlight the improvements in Windows 11, while the last screen allows the user to continue with Windows 10.



The pop-up screen is displayed after a Windows update is installed on the computer, and the culprit in question appears to be the KB5034203 update (OS Build 19045.3996). It is available as an optional preview update for Windows 10 users.

Microsoft previously announced that Windows 10 will reach end of support on October 24, 2025. The operating system may be on its last lap, but that has not stopped the Redmond company from porting over features from Windows 11. Microsoft brought its Copilot AI to Windows 10 last year, and is testing a new Weather Widget for the lock screen, this is identical to the one on Windows 11's lock screen.

This might be an interesting strategy from the company, if users get a taste of the features before upgrading, it might make it easier to help them move to Windows 11.
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