Quote:Microsoft continues its push towards making its Windows 11 operating system a driver for subscription-based sales. The company launched a new SCOOBE screen (Second Chance Out of Box Experience) in the latest Windows 11 development builds that is nagging users when their Microsoft 365 subscription expired.

A fullscreen page may be displayed when the Microsoft 365 subscription needs attention writes Microsoft in the release notes of the update. The screen may be displayed when the payment did not go through, according to Microsoft. That is just one example, and others may include nudging users into renewing a subscription if they have paused payments or even cancelled the subscription.

Microsoft writes: "In just a few clicks, you can review and update your payment method and keep your subscription benefits uninterrupted."

The new screen is part of another "experience" that Microsoft baked into its Windows 11 operating system. Users may be aware of the Out of box experience already, which Windows 11 displays on the first start after installation or turning on a PC with Windows 11 for the first time.

This second experience also launches after the operating system is started. It may show different information or calls to action to the user. All have in common that they show up after starting the system in fullscreen and before the actual desktop is displayed. In other words, users have to react to the message before they may even get to the desktop and start using their system.

Continue Reading...