Quote:Google integrated protective features into the company's Chrome web browser last year to deal with abusive experiences on the Internet.
The company defined abusive experiences as misleading and published a list of conditions that it considered abusive at the time.

Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections.

Quote:These ads trick users into clicking on them by pretending to be system warnings or “close” buttons that do not actually close the ad. Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.

Abusive content on a site might lead to unexpected results; a click on a "watch video" link should not result in the automatic download of an APK file for Android or the download of another file, and clicking on a close button should not spawn new popup ads on the screen.

Google implemented changes to Chrome's protection again these types of content. Chrome 71, which will be released in December 2018, will block all advertisement on a "small number of sites with persistent abusive experiences" according to Google.

Full reading: https://www.ghacks.net/2018/11/06/google-promises-to-do-more-against-harmful-ad-experiences/