Quote:In recent years, analysts and visionaries have been talking nonstop about digital transformation, viewing migration to a public cloud as an integral part of it. On the whole, they are likely to be right. But from our point of view, the idea that by 2020 everyone will have migrated most of their workloads to the cloud looks rather optimistic. The process is undoubtedly underway, but it is going much slower than enthusiasts like to think.

In fact, the migration depends on markets considerably. For North America, the real dynamics might actually approach forecast levels. There, business integration with public clouds is being aggressively pursued in all business segments and verticals — including enterprise customers. That is largely because it is the home market for the largest cloud service providers, and above all Amazon Web Services (AWS). In their home market, cloud service providers have more market penetration, capabilities, and data centers, allowing them to provide clients with the requisite capacity and, if necessary, guarantee compliance with legal data-processing requirements.

But elsewhere, even in well-developed European markets, we see a different picture. Our market research and client feedback show that despite a constantly growing interest in all cloud service models, it is premature to speak of any kind of mega-trend, especially as regards enterprise companies — which, in the context of the evolution of Kaspersky Hybrid Cloud Security (which protects private, hybrid, and public clouds), are of primary interest to us (80% of clients that use the solution are big businesses). Why is this? It seems that at present, full migration is unattainable because of a number of obstacles.

Full reading: https://www.kaspersky.com/blog/cloud-migration-not-so-fast/25660/