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05 September 19, 07:07
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The 8K Association, a group led by leading makers of TVs and display panels focused to facilitate growth of the 8K ecosystem, this week introduced a list of minimal technical specifications that should be met by a TV carrying an 8K logotype. If the initiative is embraced widely by the industry, it will ensure that next-generation 8K televisions and monitors will offer consistent performance levels and therefore experience.
While resolution is a key characteristic of any display or TV, it clearly is not the only feature that defines quality and experience they provide. Nowadays, there are hundreds of mediocre 4K Ultra-HD 'HDR'-badged displays and TVs which use cheap panels and backlighting that lack proper bit depth, luminance, and color gamut that are essential for proper reproduction of 4K and HDR content. Such hardware ruins user experience and slowdowns adoption of new technologies by content creators.
To avoid such a situation in the looming 8K era and develop strict guidelines for next-generation TVs, AU Optronics, Samsung Electronics, Panasonic, Hisense, and TCL formed the 8K Association in January, 2019. Since then, the 8KA was also joined by Astro Design, ATEME, Chili, Innolux, Intel, Louis Pictures, Novatek, Samsung Display, Tencent, V-Silicon, and Xperi.
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