Apple Announces New iPhone 11, iPhone 11 Pro, & iPhone 11 Pro Max

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Apple’s new iPhone Special Event just finished up at the Steve Jobs theatre in Cupertino – and as expected we saw the launch of a new generation of iPhones – the new iPhone 11 series. The new iPhone 11 is the successor to the iPhone XR of last year and is projected to again be Apple’s most successful device for the year, upgrading the camera system with new photography experiences as well as introducing the new A13 chipset.

The new iPhone 11 Pro and 11 Pro Max are Apple’s first iPhones with the “Pro” designation, and are the successors to last year’s XS and XS Max. They also bring the new back glass design, but this time include three camera modules, and this year Apple also upgrades the display panel to make it much brighter and much more efficient.

Whilst Apple spread around information about the new A13 SoC throughout the presentation between the iPhone 11 and iPhone 11 Pro parts – what’s clear is that the new chip brings with it very large new improvements that significantly augment the experience of the whole line-up. The new chip is manufactured on what Apple calls a new “second-generation 7nm process”; we don’t know exactly if this refers to the new EUV N7+ node, or the new improved iterative N7P node, that was rumoured to be Apple choice for this year.

In either case, the new chip is quite large and measures in at 8.5 billion transistors, which is an 23% increase over last year’s 6.9B of the A12. Apple claims to have touched and improved almost every IP block of the chipset, improving performance, functionality, as well as power efficiency.

On the CPU side of things, we’ve seen some evidence that Apple might be introducing a new CPU microarchitecture that differs more from past generations. There’s still two big performance new “Lightning” cores and the improvement claims here are 20% faster and 30% lower power. It’s not clear if this is actually both improvements at the same time or either of them – last year it ended up actually being either one or the other based on our testing. The CPU seems to be clocked in at 2.65GHz which is a 6% increase over last year, however we still have to interpedently confirm this once we get our hands on the phone.
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