Google Images may soon feature "shoppable ads"

[harlan4096]

Google Images is a popular image search engine that returns images based on search terms that you enter into the search box on the site.

Advertisement may be displayed on Google Images depending on the search query and region of the searcher.

Google announced recently that it plans to extend advertising on Google Images by introducing what it calls"shoppable ads" to the supported ad formats.

The basic idea behind the new ad format is that advertisers may use it to highlight multiple items in a single image that are up for sale. Think of an interactive image that lets you interact with certain elements in it.

A home office ideas advertisement might show an image of a home office. Upon user interaction with the element, it might highlight the desk and a bookshelf on the image, and display prices for each of the items.

Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room. She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image -- along with prices, the brand, and more.

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