Summer 2021: Friday Night Funkin’, Måneskin and pop it

[harlan4096]

This summer, several events that were postponed from 2020 due to the pandemic took place. Some of them interested children, while others barely registered by them. It is worth noting that children’s hobbies typically do not change from winter to summer — the only difference is that they devote more time to them during the summer vacation. In line with their typical habits, in summer 2021 children spent time watching their favorite YouTube bloggers, playing games, watching cartoons and listening to music. All that changed was the specific things they watched and played. In this article we will tell you more about what was popular with children this summer.

How we collect our statisticsWebsite categorization

Kaspersky Safe Kids included into our home solutions scans the contents of web pages that children try to visit. If the site falls into one of 14 undesirable categories, the product sends an alert to Kaspersky Security Network. In doing so, no personal data is transmitted and user privacy is not violated. We will note two important points:

• It is up to the parent to decide which content to block by tweaking the protective solution’s preferences. However, anonymous statistics are collected for all the 14 categories.
  
• The information in this report was obtained from computers running Windows and macOS.
  

Web filtering in Kaspersky Safe Kids currently covers the following categories:

• Software, audio, video
  
• Internet communication
  
• Videogames
  
• Online stores, banks, payment systems
  
• News media
  
• Job search
  
• Adult content
  
• Profanity, obscenity
  
• Weapons, explosives, pyrotechnics
  
• Religions, religious associations
  
• Gambling, lotteries, sweepstakes
  
• Alcohol, tobacco, narcotics
  
• Anonymizers
  
• Violence
  

Search query filtering

Looking at children’s search activity is the best way to see what they are interested in. Kaspersky Safe Kids can filter kids’ queries in five search engines (Bing, Google, Mail.ru, Yahoo!, Yandex), as well as on YouTube. Filtering targets six potentially dangerous topics: Adult content, Alcohol, Narcotics, Tobacco, Racism and Profanity.

This report presents statistics on YouTube searches. The TOP 1000 search queries collected from YouTube over the period from June to August 2021, inclusive, was taken as 100%. The ranking was based on the number of times a query was input, without breakdown by region or language. The popularity of a topic is determined by its share of related queries.

We divided the search queries we collected from June through August 2021 into several subject categories:

• Educational content
  
• Toys
  
• Sports
  
• TikTok
  
• Memes
  
• Hobbies and creation
  
• Trends (popular challenges, etc.)
  
• Gacha Life
  
• Movies, cartoons and TV shows
  
• Music
  
• YouTube bloggers
  
• Computer games
  
• Miscellaneous
  

Control the use of programs

Kaspersky Safe Kids allows parents to control and limit the amount of time their children spend on apps and programs on their devices. This study draws on anonymized data on the number of hours children in the world spent on apps on Android devices.

We determined TOP 10 apps in the world. We took the sum of the hours spent on these apps for 100%. The percentage breakdown in the TOP 10 reflects the number of hours spent on each app.
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