TheStrategic Storyteller:Content Marketing in the Age of the Educated Consumer(eBook)

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The world needs more storytellers. Innovation and creativity are the defining words of this collective moment.
When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

• Tap into your and your organization's unique sources of wonder, wisdom, and delight
  
• Boost individual and collective creativity
  
• Understand the storytelling strategies behind some of the world’s most powerful brands
  
• Unlock the secrets of the great strategic storytellers of the past
  
• Build a place where your stories can live online
  
• Distribute stories so they have staying power and reach in the digital age
  
• Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
  
• Understand how unshakable reputations are built out of stories that accumulate over time
  

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

(Offer Expires 2/22/2022)

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