Google begins integrating ads into AI Overviews on Google Search

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Now, Google announced the start of showing ads as part of AI Overviews on Google Search. The addition is available for searchers in the United States at the time, but will expand to more regions and countries in the future.

The advertisement shows up as sponsored blocks in the reply of the AI. This section can be distinguished better from the AI's content than regular ads from organic search results on Google Search.


 
Google claims that people "use Search more, and are more satisfied with their results" when AI Overviews are shown. The advertising giant says that website links included in AI Overviews get more clicks when compared to traditional lists of websites returned by Google Search.

Google continues to enhance AI Overviews. It is currently working on integrating options to simplify the AI's result or break it down in more detail. At the end of the year, Google plans to make AI Overviews available to over 1 billion Google Search users.
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