Privacy under attack: nasty surprises in Chrome, Edge, and Firefox

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How to counter new privacy invasions by browser developers
 
Over the past few weeks, there’s been a series of unpleasant news items on advertising and user privacy in with regard to every major browser developer — except Apple: Google allowing ad tracking through digital fingerprinting; powerful ad blockers ceasing to work in both Edge and Chrome, and Mozilla revising its license agreement seemingly showing far more interest in user data than it used to. What does each of these new developments mean, and how can we now achieve a high level of privacy?

Google greenlights tracking fingerprints

Driven by regulators and user pressure, the internet giant spent years working on ways to track ad performance and deliver relevant ads without using the outdated and much-hated tracking methods: third-party cookies and browser fingerprinting. Google proposed FLoC, Ad Topics, and Privacy Sandbox as replacements, but they’ve probably have fallen short of the target. Therefore, the company backtracked on removing support for third-party cookies from Chrome. Meanwhile, Google’s ad network, the world’s most expansive, has allowed the collection of digital fingerprint data — including the user’s IP address — when displaying ads, as of February 2025. What this implies is that user browsers can be identified irrespective of cookie settings, incognito mode, or similar privacy measures. Digital fingerprinting is highly precise, and altering or disabling a fingerprint is a challenge.

Chrome and Edge pull the plug on extensions that block ads and tracking

Chrome is based on the open-source Chromium browser, which is fully financed by Google. You could say that Chrome is Chromium with Google services built into it, but dozens of other browsers — including Edge and Opera — are also based on Chromium.

Chromium developers have been gradually transitioning the browser extension platform from the Manifest V2 framework to the new Manifest V3 for years. The platform consists of several components, but the most important is the complete list of functions and capabilities provided to the extension by the browser.

V3 has several advantages, but it also cuts Chrome/Edge/Opera/Vivaldi extensions off from certain useful features that are vital for content blockers. Although popular plug-ins such as uBlock Origin and Adblock Plus already have a Manifest V3 implementation, only the V2 version does a good of job blocking ads.

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