Folks can think for themselves

[harlan4096]

Besides a market for its goods or services, a business also needs resources. There are financial resources: money; human resources: employees; intellectual resources: business ideas, and the ability to bring them to life. For some businesses, sometimes even for whole industries, another resource is needed: trust.

Let’s say you decide to buy… a vacuum cleaner. Is trust required of the manufacturer? Not really. You simply buy what seems like the right vacuum cleaner for you, based on a few things like its technical characteristics, how it looks, its quality, and its price. Trust doesn’t really come into it.

However, in some industries, for example finance or medicine, trust plays a crucial role. If someone doesn’t trust a certain financial advisor or pharmaceutical brand, he/she is hardly going to become their client/buy their products – and perhaps never will. Until, that is, the financial advisor/pharma company somehow proves that they are actually worthy of trust.

Well, our business – cybersecurity – not only requires trust, it depends on it. Without it, there can be no cybersecurity. And some folks – for now, let’s just call them… detractors – they know this perfectly well and try to destroy people’s trust in cybersecurity in all manner of ways; and for all manner of reasons.

You’d think there might be something wrong with our products if there are folks trying to undermine trust in them. However, as to the quality of our products, I am perfectly untroubled – the results of independent tests show why. It’s something else that’s changed in recent years: geopolitical turbulence. And we’ve been caught right in the middle of it.

Full reading: https://www.kaspersky.com/blog/trust-tra...ncy/24548/