What businesses should know about our partners

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A huge proportion of our B2B end users do not work with Kaspersky Lab directly. They are, in fact, customers of our partners: resellers, service and support providers, system integrators, resellers, system integrators, training centers, OEMs, and more. When talking about their expertise, they usually mention having “silver” or “platinum” status in addition to their specializations.

Now, we have launched a new partner program called Kaspersky United, and thought that it would be a good time to explain to the customers of our partners — end customers — what partnership status really means.

First of all, you should know that we are updating our partner program not only to attract more partners, but also to enable them to develop and grow their security expertise. The new program will provide an opportunity for partners to develop in-depth knowledge in specific solution sets so they can offer customers specialized IT security solutions and services. In other words, it was made to benefit B2B end customers as well.

Levels of certification

So, what exactly does it mean for a company to be a certified partner of Kaspersky Lab? First of all, it means the company does not just sell our products, but also that it has access to our experts. Employees can attend our technical training sessions, online and in person; they have access to our technical support including dedicated expert teams.

In our new partner program, we still have four partnership tiers: Registered, Silver, Gold, and Platinum. Generally, the level depends on revenue from sales of Kaspersky Lab products and services, as well as qualified expertise. Consequently, higher status reflects greater experience with Kaspersky Lab products and services.

Full reading: https://www.kaspersky.com/blog/kaspersky-united/25486/