Kaspersky: we’re starting a new digital life

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Meet the new Kaspersky: We introduce our new product line and tell you about the improvements our home users can expect.

We’ve got great news: our product line for home users is getting its biggest upgrade in years. Let’s talk about what’s changing and how it will make your digital life more simple, convenient, and secure.

The first thing experienced users of our products will probably notice is the name. We introduce a new and simplified naming structure of our consumer product line, which elevates to a brand level and is now founded on its name — Kaspersky. But that’s just the tip of the iceberg.

The really big news is that we’ve massively expanded the functionality of our new product line for home users. On top of that, we’ve actually redone the user interface from scratch. It’s now easier to use and more modern. And, finally, instead of the usual license codes, we’re switching to a subscription system with several plans.

Genius lies in simplicity

As we said earlier, our protection for home users is now based on the brand name “Kaspersky.” “Internet Security” and “Security Cloud” are gone, so you won’t mix them up again. After all, if you ask one of our customers which antivirus software they use, what do they usually say? “Kaspersky.” That’s what our product is called now — it’s stunningly simple!

Needless to say, the new Kaspersky product line moves beyond just an antivirus software — it’s a whole security platform for your digital life. It’s kind of like in Formula 1 — the driver can’t win all by themselves. They need a huge pit crew to back them up. But you can’t win without the driver either.

We now use a subscription model, which is becoming the industry standard, to distribute our solution. Kaspersky supports the four main platforms: Windows, macOS, Android, and iOS. That’s right, you can never have too much security — even if you use an iPhone.

Home users now have access to three plans: Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium.

So you’re free to choose the plan that gives you the protection, functionality, and services you need without breaking the bank. What’s more, the features included in the plans will protect not only your devices, but the entirety of your digital life.
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